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Great design is transparent
A chair is the first thing you need when you don’t really need anything, and is therefore a peculiarly compelling symbol of civilization.
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Just make it better than anyone else
Do we really need a simple definition of design or should we accept that design is too complex a matter to be summarized in less than a book?
Paul Rand
Graphic designer, Art director
«Just because something looks good doesn’t mean its useful. And just because something is useful does not make it beautiful.»
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